New age Shopping

When I look back to my childhood I can see a sea change the way we buy things today. As a kid I use to go with my parents to grocery stores to buy things. Imported stuff was a BIG no and difficult to buy in those times. My dad booked a scooter in 1974 and he got it in 1983. Cars were very few and only rich and affluent could afford them. Even our houses and infrastructure in vicinity where middle class use to habitat was not designed for it in 1970's colonies. During 80's sometimes we had to stand in queues to get basic essentials like cooking oil and milk. Very hard to imagine in today's time when things are available on just click of a button. Being a Generation Y kid, I had the luxury of observing both Generation X and Generation Z. In today's world when I look back, I can surely say that we have come a long way in the way shop today. Companies are using much more intelligence in determining the consumption patterns in different consumer segments, especially the players who operate online. Our preferences, choices, searches are stored and we see ads based on our history of browsing through the net. Internet started when I was in college and it become a revolution till a graduated and become a part of workforce. Dotcom bubble started to inflate and in busted in 2-3 years. Now I think it failed then because It was something which happened ahead of the time. Economy, people, internet service providers and to some extent internet security infrastructure was not ready for such a big boom. Boom is happening today in a much bigger way where people are buying more stuff through their smart phones or tablets than using a computer. It is a blessing in disguise for the online companies those operate in India, Thanks to poor infrastructure and bad traffic conditions where people in cities and remote places prefer to buy online rather than visiting a store.

I see bright future of online shopping as my nephews and nieces are very inclined to it and most of the times their preference is to shop online rather than going through the traditional route. Thanks to speed of internet, adaptability of people. I believe this is only the starting we have very exciting times ahead of us.